Ten Reasons to Consider a Website Redesign for your New Orleans Small Business

Having a website that doesn’t resize / isn’t responsive for mobile phones and tablets not only can lead to a very poor and unprofessional experience for your prospective customers, but will be penalized with lower search engine results by Google.  Find out if your web page is mobile-friendly.

Having relevant content is one of the most important things about having a web presence. It requires providing content that is interesting, easy to digest and useful to your site visitors.

A website should be easy to use and easy to navigate. If a user can’t find what they’re looking for, the website isn’t doing it’s job.

Redesigning a website is an excellent opportunity to contact your existing customers, users, fans and the press. It provides an excuse to contact them and let them know of the updated site and new content and signifies that the website is being kept up-to-date.

Just because a website is there doesn’t mean people will be able to find or use it. If people haven’t heard of your organization and aren’t able to find your website, they can’t be expected to visit it. Building search engine ‘findability’ into a new site using best search engine optimization (SEO) standards is much more effective than trying to increase your findability by retrofitting an existing site.

Many older websites were built so that they can only be updated by the person who designed them. If your site’s content is out-of-date, it’s worth considering having your site redesigned with a Content Management Systems to make it possible for your organization to update content independently. Fresh website content is a particularly important aspect in motivating people to revisit your site and can help provide you with an advantage over your competitors with the boost it gives your site in the form of Search Engine Optimization.

Redesigning your website doesn’t just provide you with the opportunity to align it with your present message, it also gives you the chance to think about where your organization is heading and to plan for the future.

Your website is a reflection of your organization. If it looks professional and has helpful content that’s representative of your organization and it’s goals, then that will greatly influence how they see your organization.

How does your website compare to your competitors? Since most website visitors are short on time and make quick decisions, your organization’s website needs to stick out from the crowd.

Features on sites that provide form over function, such as Flash intro pages, pop-ups, audio / music that starts playing automatically, and other past trends are dated, impractical and can dissuade potential customers or visitors from digging further into your website.