Does My Business Need A Blog?

With the rise of social media and content marketing, it may be tempting to think that the days of long-form blogging are far behind us. 

After all, can a text-based medium still attract attention and engage customers in an age of videos, memes, and short-form posts?

You might be shocked to learn that the answer is a resounding yes. In fact, businesses that create and maintain a blog on their website reap a host of benefits, from strengthened relationships to higher website traffic.

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Recent figures point to nearly 400 million people engaging with over 20 billion blog entries monthly. That’s a lot of people still willing to read! Yet only a little more than half (55%) of company marketing heads see blogging as a critical part of their overall strategy.

So where does your company fit in? Whether your business is new or long-standing, now may be the time to do so if you haven’t adopted a blog yet. Here are five reasons why your company should get on board with blogging:

1. People Are Still Searching – and Blogs Offer Solutions

People are still searching for answers online, and blog posts offer solutions to their needs. As long as humans have questions, there will be a need for content that provides answers—and you can provide those answers on your blog.

Google recently launched its “Featured Snippets” program, which places posts from blog articles at the top of search engine results pages. This means that more people can see your blog, helping you gain greater visibility and attract more readers.

With 81% of online searches putting their trust in blog posts, you can bet that quality content will get a boost in rankings.

2. Blogging Helps Build Relationships with Your Audience

When it comes to branding, customers want to engage with a company that shares their values and interests.

Blogging is one of the best ways to build relationships with your readers. By creating content about topics related to your industry, you can demonstrate expertise, personality, and real-world experience.

Blogging lets you show off your knowledge in a way that appeals to potential customers. And it’s not just long-winded articles; you can also share photos, videos, and interactive graphics to engage potential customers.

Similar to providing “behind the scenes” glimpses in social media profiles, blogging helps to bring your company closer to customers by providing a more intimate look into the business.

3. Creating Quality Content Enhances Your Brand’s Authority

Having an authoritative presence online is essential for long-term success. Like Google’s “Featured Snippets,” the EAT (expertise, authority, and trustworthiness) algorithm is a significant factor influencing rankings on search engine results pages.

Creating quality content for your blog can help build your brand’s expertise, as well as its overall credibility. This can then boost your brand’s online presence, helping you gain higher visibility in the long run.

What’s considered “authoritative” content depends on your industry and the type of audience you are trying to reach. Researching topics and current events related to your company can help you create authoritative, timely content that resonates with your readers.

4. Blogging Increases Your Website’s Traffic

Adding new blog posts frequently helps keep customers engaged while also increasing website traffic. In fact, HubSpot found that one of every ten blogs they post becomes a “compounding post,” – meaning it exponentially drives their traffic and engagement. 

That means consistency is key – every blog post you create offers an opportunity for your business to be discovered by new people.

Google is always on the lookout for fresh content and rewards websites that offer it. This means that regularly updating your blog can help improve search engine rankings and attract more visitors.

High-quality, optimized content also helps you reach potential customers who are already familiar with your brand. When these customers search for topics related to your business, they’re more likely to find you.

5. Blogging Helps Lead People Through the Funnel

Blogging is great for helping potential customers transition from awareness of a product or service through consideration, decision, and action – the essential levels of the sales funnel.

You can use blog posts to engage potential customers, educate them about your business, and incentivize them to purchase a product or service. For example, you could create a “how-to” guide that helps readers understand what they need to do to purchase a product.

You can also flip your blogs into a variety of other content formats to reach different audiences. For instance, if a topic does well in blog form, you can turn it into an infographic or video for online viewers who prefer those forms of content. 

Or summarize your blog in bite-size insights for Twitter or LinkedIn, and share a link to the full article. You’d be amazed at just how reusable your blogs can be. Just make sure to always add in a call to action in your blog – and watch it do its work!

Quick Tips For Business Blogging

By creating content and repurposing it in various forms, businesses can increase their chances of reaching potential customers at different funnel stages and giving them incentives to buy. This helps boost your brand’s visibility online and leads more people through the funnel.

But how can you get started with blogging? Here are some quick tips:

  • Determine who your target audience is and what topics they’re interested in.
  • Create a content calendar to plan out topics in advance.
  • Ensure each blog post is optimized for search engines, which will help people find it more easily.
  • Share your blog post links on social media to help increase visibility.
  • Repurpose content into other formats like infographics or videos to reach different audiences.
  • Measure your results and track how many people visit your website through your blog posts.

And if you aren’t sure how to get started writing high-quality blog posts that rank well, you can always turn to a marketing agency like Sideways Designs for help!

Launch Your Blog with Sideways Designs

As a leading Louisiana digital marketing & maintenance team, Sideways Designs can help businesses improve their online presence and drive traffic to their site. Not only can we help you find the right content to write about on your blog, but we’ll help you measure your results to ensure that the content is doing its job and driving the right people to your website.

With the right blog strategy and a team of experienced writers, you can create authoritative content that attracts more visitors to your website in the long run. 

So contact us today to learn how Sideways Designs can help you create content that drives traffic and converts customers!

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